If SEO professionals around the world are scrambling to appear at the top of Google to search for particular words, then there’s nothing like using the tools that Google itself provides.
- Google Webmaster Tools: It is essential to know the condition of our websites in Google. Here we can see errors Google found, as well as tips to improve the website.
- Google Analytics: The main tool to control access statistics. With your data we can make decisions about what is the best strategy for publishing content.
- Google Website Optimizer: You can try different versions of your site that will be randomly displayed to visitors, allowing to obtain sufficient data for us to make decisions about design changes.
- Google Zeitgeist: To view the most wanted in a given year. It helps to know the trends before starting a new project.
- Google Trends: Allows you know how much or little that is sought a sentence or word in Google, allowing to compare curves between them. There are only the most popular.
- Google Insights for Search: Allows you wanted to see what is a phrase or word, regardless of popularity.
- Google Traffic Estimator: Made for Adwords, allows us to draw conclusions about the views that a particular word generates.
- Google Keyword Tool: Also made for Adwords, we can help you choose the best words in our texts to attract more visitors.
- Google Search Tool Based Keyword: Another option that allows us to find keywords on specific websites.
- Google Ad Planner: For statistical profile of visitors to any website.
Before trying with so many options, remember rule number one: write good quality content, original and useful. The rest comes with time.
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